Writing
|
|
9 More Writing Tips for Successful Email Marketing
   
|
The Interpreter
Interpreters are in great demand in the current global climate. With people from all over the world participating in business meetings, conferences and events, overcoming the language .....
A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.Interpreters are in great demand in the current global climate. With people from all over the world participating in business meetings, conferences and events, overcoming the language .....
1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward not cryptic, hyped, or suspicious.
2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message even if that message is obviously promotional.
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
To Write Successful Business & Academic Communications, Learn The Architecture Of A Story
Human beings seem to be born with a gene for telling stories. Stories from our families, our communities, and the media form our worldview and shape our lives. In fact, scientists have discovered that our ability to create .....
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.Human beings seem to be born with a gene for telling stories. Stories from our families, our communities, and the media form our worldview and shape our lives. In fact, scientists have discovered that our ability to create .....
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.
7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.
Book Review For The Margaret Ellen, A Karen Cobia Mystery By RC Burdick
Ive discovered a new favorite author, and his name is RC Burdick.
The Margaret Ellen is an ocean-drenched mystery, filled with vibrant characters, palpable sea breezes, and sp .....
8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums white papers, guides, checklists, downloads work best.Ive discovered a new favorite author, and his name is RC Burdick.
The Margaret Ellen is an ocean-drenched mystery, filled with vibrant characters, palpable sea breezes, and sp .....
9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.
About The Author
An award-winning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com
Stimulate Your Sensebuds...and Wave Goodbye To Writers Cramp!
When you get stuck for ideas, and the words wont flow, invariably its because one, more or all of your senses arent being stimulated.
Staring at a blank screen or sheet of paper .....
mail@steveslaunwhite.comWhen you get stuck for ideas, and the words wont flow, invariably its because one, more or all of your senses arent being stimulated.
Staring at a blank screen or sheet of paper .....