Marketing
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What's Perfect About Imperfection?
   
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Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many .....
Let me try something new but please, please, please, let me do it right and well the first time. If we always do things well, always do things right, and people know us as someone who always gets it right, then we've set ourselves up. It's costing us. As my friend John pointed out just yesterday, it gets lonesome and tiresome being the one in control, waiting for the world to catch up.Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many .....
Looking at things from the bottom up isn't all bad. When I was a child learning to downhill ski, the first thing my instructor taught me to do was fall down. We spent a whole day falling. I fell while standing still, I fell while moving forward, I fell with my skis on, my skis off, going downhill and even while side-stepping uphill. It got pretty silly. But somehow, through the process of learning to fall, I learned to ski. Interesting. I don't remember much about the skiing lesson, just the falling lesson. We would be in the process of attempting something new on skis, the instructor would command fall! and down we went. What a wonderful way to learn. Nobody got to be perfect.
Many years later when I took a solo white water canoeing class, guess what we learned first? You got it! How to dump the canoe. First we dumped in still water and then the instructor took us to the river and we learned to get ourselves in every possible bad situation that river had to offer and fall out of the canoe. Everyone came to the class pretty nervous about our ability to perform and everyone left the class soggy and tired but extremely giddy.
Why do we feel we have to be good at something to try it, that we have to succeed at something in order to enjoy it, that we have to do something right before we feel accomplished? Striving for perfection can create frustration and disappointment. But doing something imperfectly leads to new insights and a new way of looking at things.
Here's what perfection is costing us:
9 Easy-To-Implement Strategies For Adding Hundreds Of Visitors
Electronic newsletters, also known as, ezines has become
the most prevalent lead generating tool for
Netrepreneurs. This .....
Spontaneity. Perfection is a way to be in control. But control limits spontaneity.Electronic newsletters, also known as, ezines has become
the most prevalent lead generating tool for
Netrepreneurs. This .....
Process. When we focus on perfection, we're in the game for the product, for mastery, not the process. We compare ourselves against people who are further along in the process and can't enjoy our own progress.
Completion. The higher the goals of perfection, the lower the hopes of completion.
Mystery. There is mystery all around us and enjoying the mystery evolves us. Perfection doesn't honor the mystery.
Authenticity. Striving for perfection does not allow us to be authentic.
Time For Marketers To Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into .....
Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into .....
When we let go of perfection, allow ourselves to do things imperfectly, we come to see how perfect we are, just the way we are. It's a subtle difference but it's true. Our lives can be more perfect when we let go of perfection.
About The Author
Deb Martin is a Transition Coach, coaching individuals to simplify life business transitions by seeing their brilliance and honing that brilliance. Subscribe to her free e-newsletter, PORTAGE, for insights designed to help you feel and act differently in order to attract what you want, naturally. Please visit her web site at: http://www.portagecoach.com/newsletter.html to subscribe.
deb@portagecoach.com