Marketing
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If Youre Tired Of Adverts That Dont Work And Letters That Dont Sell, Then You Must Read This
   
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10 Super Ways To Promote Your Web Site Offline!
1. Have a bumper sticker printed up with your web
site address and other business information. Place it
on the bumper of your car. People will see it .....
Over the 32 years Ive been involved in sales, marketing and management, Ive discovered that there are two fatal marketing mistakes made by business owners. They are1. Have a bumper sticker printed up with your web
site address and other business information. Place it
on the bumper of your car. People will see it .....
Lack of focus
Lack of implementation
Theres certainly no shortage of ideas and information the world is full of it but what are you doing with it all?
Lets do a quick reality check here and now:
How frequently do you get in touch with your customers?
Business Marketing Strategies
For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention .....
How far up your hierarchy of buyers do you go?For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention .....
What actions are you taking to make next week, next month or next year better?
Pick one thing youve always meant to do and do it tomorrow to start marketing your business more effectively.
It may be to focus on a market sector, write an article to gain you more exposure as an authority in your industry or it may be to write a better Yellow pages advert.
The more you do now, the more you will have to do down the road. There are all kinds of lame excuses and Ive heard most of them. Excuses like I dont have time or Maybe when Im less busy
Heres a blinding flash of the obvious the best time to market yourself IS when youre busy. Why? Because one day you wont be
You see, how you get less busy is by NOT marketing yourself.
Choosing The Right Color Palette
Color is a highly personal experience everyone has favorite colors, and other colors that they absolutely dont like. So, how do you .....
To make sure you have a constantly increasing flow of customers, develop and implement marketing processes that you can put on autopilot. They run whether youre busy or not.Color is a highly personal experience everyone has favorite colors, and other colors that they absolutely dont like. So, how do you .....
Of all of the things youve read or heard that you could or should do, how many have you actually done? You know what its like you go to a seminar or read a book and say, I should do that but you never do.
Successful strategies are based on solutions and information. Your customers dont really care about you or your company what they care about is what you can do for them. Yet sadly, far too few companies bother to tell their prospects what they can actually do for them.
No, theyre far too busy getting the name out there or promoting our logo If this is a little too close for comfort, consider this provocative statement:
If youre advertising for any other reason than to generate leads or sales, youre wasting your money
Run this checklist over your Yellow Pages advert and see how well it rates. Score 1 point for each Yes. Those points may save your ad from oblivion
Are You Afraid To Ask For The Order?
"The time has come for one of us to buy and you're the only one at the table that can do that." It's not the most polished closing .....
1. It looks like an article instead of an ad"The time has come for one of us to buy and you're the only one at the table that can do that." It's not the most polished closing .....
2. It has a strong, benefit-rich headline
3. It includes a personal photo
4. It promotes benefits NOT facts
5. It uses testimonial(s)
6. It states your performance guarantee
7. It contains an irresistible offer
8. It has a strong call to action
9. The phone number is clearly displayed
10. The Company name and logo play a very small part
How many did you score? Six or more? Good, your advert might work for you. Less than four? Good luck
James Yuille, Brisbane, Australia, 2004.
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