Internet Marketing
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Color Psychology in Marketing
   
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Affiliate Marketing The Comparison Model
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On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.The value of an affiliate is nil in a customers mind ok, so youve shown them where they can get a few products related to that niche, but there needs to be some sense in their mind that you have .....
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
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It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog .....
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:
http://www.saumag.edu/art/studio/chalkboard/c-wheel.html
In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.
Use them wisely...