Internet Marketing
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Ask Mr. D - ECommerce Sales
   
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Defining The Relations Between Blogs, E-zines, RSS And E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to .....
Dear Mr. D,Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to .....
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
Wireless Web: What';s The Impact On Your E-Business&#
All phones are created equal, but some are more equal than others. From Canada and California to
Japan and Korea, Internet-enabled mobile phones are .....
All phones are created equal, but some are more equal than others. From Canada and California to
Japan and Korea, Internet-enabled mobile phones are .....
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
Discover The 3D Interactive Internet
Have you experienced 3D interactive websites?
Or have you been shopping in an online 3D Mall,
would you like to own .....
I think is superior to that one, is notHave you experienced 3D interactive websites?
Or have you been shopping in an online 3D Mall,
would you like to own .....
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there' Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
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