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Ask Mr. D - E-Commerce




Arbitrageous, Outrageous And Immoral
Back-Dooring the CSIS:

The US and Israel have admitted they back-doored Canada's top secret computer for about .....
Dear Mr. D,

I have owned a sporting goods store for
the past 15 years. A few months ago I
decided to take the plunge into the world
of ecommerce. Boy, what a difference
between a brick and mortar store and a
store on the Internet.

Price Your EBook To Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your .....
In my bricks and mortar store we get a
few browsers, but most people that come
in buy something. However, at my online
store most visitors seem to just look and
then leave without buying anything.

I am obliviously going to need a lot more
traffic to make my web site pay off. Do you
The Bat,the Cat,and The Rat

Genesis 1:25 (King James Version)
verse 25 "And God made the beast of the earth after his kind, and cattle after their kind, and every thing that creepeth upon the earth after his kind: and God saw that it was good."

.....
have some advertising ideas that won't
cost me a fortune'

Signed,

Need Visitors

Affiliate Marketing Terminology
Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a .....
________________________

Dear Need Visitors,

Welcome to the Internet. As you have
learned, it takes a lot more visitors to
a web store to produce a sale than it
Newsletters Keeping Your Customers Informed
Many businesses use email newsletters to introduce themselves to new customers and to maintain contact with existing and past clients. By .....
does to a brick & mortar establishment.

To increase your web site traffic without
busting your advertising budget, try
piggy backing your web advertising onto
your current local store ads.

For example:

In your newspaper ads use a little
space at the bottom of each ad for this:

Too Busy To Come By The Store'
We Are As Close As Your Computer
(Your URL)

Another traffic builder is to print up
some flyers advertising your web site
Website Conversion Rate: More Keywords Equals More Sales
Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a .....
and staple them to each customer's
receipt.

Those are two examples of piggy backing
your web business onto your local ads
and business practices. You can come
up many more if you will take a little time
and think about it.


About the Author

Bill Daugherty
Do you have an advertising or marketing
question you'd like to see published in this
column' Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com

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