Internet Marketing
|
|
Are You Targeting The Wrong Keywords?
   
|
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor
evolution in the field. While some only tweak an established rule,
others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
With PIPs, .....
A colleague asked me recently to name the most critical element of any search engine optimization campaign. I didn't hesitate to respond "keyword selection". With each new Internet Marketing (IM) Guru, there comes a minor
evolution in the field. While some only tweak an established rule,
others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
With PIPs, .....
Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result.
Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Let me give you an example:
Reciprocal Linking Overload - Any Old Link Back Will Do?
Are you attempting to become a Google junior by adding thousands of links on your site? Dont bother, listen to these facts first.
So you want to get a Google top page rank and get your site listed on the first page when an internet surfer .....
Are you attempting to become a Google junior by adding thousands of links on your site? Dont bother, listen to these facts first.
So you want to get a Google top page rank and get your site listed on the first page when an internet surfer .....
A few months ago, we had an Australian client who wanted us to implement an optimization campaign to improve their search engine rankings, but without jeopardising existing rankings they had achieved for two particular search phrases: "Internet solutions Australia" and "online banking solutions".
Can you guess what products and services this company sells' The search phrases don't really give much away do they' In fact, this company is a distributor of web site design software that is specifically tailored for banks. Now ask yourself this: if you were a bank looking for this company's products, would you have typed in either of the phrases above to find their site' I doubt it. You would type in something more logical like "web site design software" or "web sites for banks" right'
The Top 10 Things You Should Know Before Starting An Online Business
1. You will not get rich quick.
Contrary to what you read in the hyped up websites and sales copy that are trying to sell you a business opportunity of some sort, it will take time to sell your product or .....
This company was clearly targeting the wrong keywords and phrases. Their top ten rankings for these phrases were irrelevant, because nobody was searching for these phrases in relation to the products this company was offering. The phrases they had chosen are what I call "jargonized", that is, they are filled with industry jargon and buzz words. Take "Internet solutions" as an example. Such jargon has found its way into our language with the onset of the digital age and is bandied around boardrooms and marketing departments everywhere. However the definition of this phrase is very broad and could be used to describe anything from a dial-up connection to a web site itself. It's not a logical choice for searchers and is therefore useless as a key phrase to target. 1. You will not get rich quick.
Contrary to what you read in the hyped up websites and sales copy that are trying to sell you a business opportunity of some sort, it will take time to sell your product or .....
To prove my point, I researched the client's chosen phrases using Wordtracker keyword software and then did comparison research using the more logical phrases above. The results were crystal clear: the logical, simplified phrases were many times more popular than the "jargonized" ones. Once I demonstrated this to the client, they were more than happy for us to conduct more thorough keyword research and start their search engine optimization campaign with a clean slate.
Projecting Your Image
Whether you sell a product or merely sell time to your employer in your labor, your main product is .....
When selecting the keywords and phrases for your site, remember to select search terms that describe your products and services in the most logical, simple and specific way. By doing so you'll not only increase the search engine traffic to your site, but you'll ensure your visitors are highly qualified to buy your products and services when they arrive. Whether you sell a product or merely sell time to your employer in your labor, your main product is .....
About the Author
Article by Kalena Jordan, CEO of Web Rank.
Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com