Internet Marketing |
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An exercise to get your site in shape!
Cash In On The Information Product Goldmine Today! Submitting your web site to search engines is the In today's fast-paced Web environment, there are lots of ways you can add value to your website. The most common one is simple 'content' in the form of articles related to your business. But many ..... single-most important step, to bringing in a flood of targeted traffic. These people are actively seeking you out when they type your keywords into that little search box. Question is "Are the keywords they're using, the same keywords you're using'" and if so, "How relevant are these keywords to what you're selling'" You see, when you submit your web site to a search engine, some will ask you for a list of keywords *relevant* to your web site. Other search engines will only send a spider to your site to look at your content. What they do, is take a kind of inventory of the words you use on your main page. Whichever words you use most often on this page, the spider will assume that's what your site is about and will base your listing on these words. Then there are those search engines that will Creating An Affiliate Marketing Budget base your listing on the keyword and description Your first thought on seeing the title of this article is probably, "I'm not going to need a budget because I'm not going to spend any money." I'm sorry, but that's not ..... tags within the heading tag of your page. We are going to focus on getting the right keywords in the right places (optimizing) for the free-to-get-listed search engines; then we will move on to the pay-per-click and the pay-per- inclusion engines. Erroll Garner And Dinner At Church Before you begin compiling your list of keywords, Connecting Erroll Garner and a Holy Meal 'The next time you put on a dinner, don't just invite your friends and family and rich neighbors. The kind of people who will return the favor. ..... you need to do a little bit of research. Start by putting yourself in your customer's shoes. Pretend that you know nothing about your product or service; this can be very difficult to do. The best way to find out what keywords your customers may use, is to ask them. Using your spouse or your friends as guinea pigs, is the easiest way to do this. Without telling them what your site is about, give them a very vague idea; as most of your customers really don't have any idea that they need your product. For example, you might say, "Honey, if you wanted to make some extra money for Christmas gifts this year, what words would you type in this little box'" If your spouse has the time and is willing to help you out, ask him/her to go to at least 3 different search engines and conduct at least 3-5 searches, using different keywords and phrases each time. Also, be sure that she/he clicks on a few of the results, but only the ones she/he feels is relevant her/his search. Note: Most internet marketers are alone in their work. Meaning, many times the spouse of the marketer usually doesn't know how internet marketing works. (My husband can't even turn on a computer!) Allow your spouse to use any keyword or phrases she/he needs to find what she/he is looking for. There are no wrong answers here and you'll learn a lot more if she/he isn't given a lesson in search engines beforehand. Make sure you write down *every* keyword and/or phrase your spouse uses. Also pay close attention to the web sites she/he clicks on from the search results. This will give you an outside look at how the majority of your customers are going to find you. What Blog Can Make Money? How to blog to make money from it? Truly the whole picture of making money blogging is simple:you blog (B), traffic comes to your blog (T), you PREsell to them (P) and finally monetize (M). You may ask me "I ..... After your spouse clicks on one of the search results that she/he is interested in, ask them "Why'" What was it about that particular site that interested her/him' Take notes; this is good stuff! Note: Of course not everyone is selling information on how to make money online. Some of you may be selling crafts that you made yourself, vitamins or weight loss products, long distance service, etc. No matter what your site wants from its visitors, you can still do this exercise. Just be sure that your spouse only has a vague idea of what she/he is searching for. The next step in this exercise is to have your spouse conduct their searches again, only this time they should have a really good idea of exactly what it is they are looking for. Tell them to be specific in their searches. Ezines Are Effective In Advertising Your Online Business? 'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure youve heard that phrase many times if youve been marketing on the internet for a while. But is that a myth or a fact? An ..... Again, write down the keywords and/or phrases they use, what sites they visit from the results and why. Be sure to also write down the URL of the web sites they visit. (This is your competition!) Next week, we are going to do a little undercover work. You will become the ultimate internet spy! Note: The reason I say to use your spouse or friends for this exercise, is that we, as marketers, tend to get so close to what we're doing, that it's hard to get back, outside the box, as newbies. We know what it is our product does, and how it does it, but our customers don't! We need to get inside their heads and discover *their* idea of our product. This is the easiest way to do that. ***Attention, MRI subscribers!*** If your spouse isn't available for this exercise, try using the Keyword Finding Tools listed in the "Search Engine Tools" category at http://www.marketingresourceinformer.com/mri/submission.htm |
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