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ADVICE CAN BE FISHY




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Some years ago, while Jon was shining shoes in the shop, a

customer was giving him business advice. Since the man is

retired from a rather successful business, I was pleased that

Jon listened. However, the conversation reminded me of how easy

it is to take too much advice.



I heard of a man who opened a fish market but was having little

success. A friend stopped in and asked how things were going.



Not well," the entrepreneur replied. "Well, I can understand

that," the friend said. "You don't even have a sign advertising

your business. How do you expect to get customers if they don't

even know you're here? Get a sign.



This seemed like good advise. So the merchant hung up a big

sign: FRESH FISH SOLD HERE TODAY."

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After a while, business improved. Then someone walked in and

said, "I've been wondering why you have TODAY on your sign.

Obviously, it's today and not tomorrow." So, the man decided

that the customer was right and painted over "today."



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Before long, someone else came in and said that the word FRESH

seemed unnecessary, since obviously he, being a man of

integrity, wouldn't sell old fish. So, off came "fresh."



Next, someone said the words SOLD HERE seemed unnecessary, since

it was obvious he wasn't in business somewhere else.



So, all that remained was FISH.



Then in walked a customer and announced, "I smelled your fish

three blocks away. Isn't that advertising enough?



So, that was the end of the sign.



Several months later, the man was bemoaning his business woes.

"Well, what do you expect?" a friend remarked. "You don't even

have a sign!"



BARBER-OSOPHY: Most successful people have a knack for knowing

who to listen to.



Copyright 2004, Sumerlin Enterprises.



Permission is granted for you to copy this article for

distribution as long as the above copyright and contact

information is included. Please reference or include a link to

www.barber-osophy.com.











About the author:

Terry L. Sumerlin, known as the Barber-osopher, is the author of

"Barber-osophy," is a columnist for the San Antonio Business

Journal and speaks nationally as a humorist/motivational

speaker.



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