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2 Brand New Search Engine Tactics
How To Register An Expiring Domain To carry on in the tradition of the classic e-book "SearchUnderstanding the process and options involved with registering an expiring domain can be a confusing task. How, Where, When? This article will explain the basic steps to researching an expiring domain name, and the many different options (or ..... Engine Tactics" (as you surely know, written by Mark Joyner in 1995), I would like to propose 2 new tactics in use today. With all due respect to Mr. Joyner, a lot has changed since 1995' Why I Don't Speak In Tongues - Part II In part 1 of "Why I Don't Speak In Tongues" I discussed the purposes of tongues given in the New Testament. Speaking in tongues (or being able to speak a language in which one has not been trained) was given to the ..... Here are two brand new tactics that the "search engine optimization gurus" are talking about: 1. New Meta Tag: "Aesop" If you get nothing else from this article, get this. This new tag is popping up on sites all over the net and will dramatically change the way people search. Essentially, this tag breaks all Internet content into 6 useful categories. The purpose of this is to allow surfers to more accurately and quickly determine if a search result is, indeed, what they are looking for. It also allows webmasters to attract more appropriate visits to their sites. Right now, the only engine that recognizes it is aesop.com, but I have it on authority that others are preparing to start recognizing the tag as well. For more information, here is the official aesop meta tag site (includes a free tag generator) - if you don't already have this tag on all of your pages, it's critical that you do this right away: Domain Name Registration Explained Registering a domain name is a pretty straight forward process. In fact the hardest part of registering a domain name is coming up with a name that has not already been registered. There are some people who have never ..... http://www.aesop.com/metatag.htm 2. CSS H1 Spoof In the early days of the net, search engines were easy to fool. These days, it's quite a bit more difficult, but it can be done. However, any time you use some type of "trick" to spoof the engines, you always run the risk of the engine catching you and banning your domain for spamming. OK, with that caveat, here's the trick. Some search engines will give words found in the "H1" tag a boost in relevancy. The H1 tag is used to specify your page's "heading". The problem is, this heading is just plain ugly. It's a huge point Times New Roman heading that doesn't look good in anyone's web design book. Here's the good news: you can get the best of both worlds using Cascading Style Sheets (CSS). With CSS, you can specify that the browser will render text in the H1 tag any way you please. This is great; because, you can get both a boost in relevancy and get better control of your page's appearance in one step. It Really Is Only 'early Days' In The Internet Gold Rush.... Here's the code...One of the questions that I am getting more and more used to hearing lately is: 'Is it too late for ..... In your head tag, put the following line: (Note that you can change any of the above variables - font size, type, and color - as you see fit.) Then, in the body of your document, where you want you document "heading" or "headline", use the following code: How To Identify Bad Link Exchange Transactions Text for Your Headline Here Now that more emphasis (to get better ranking in SERPs) is put on the quality of links rather than the quantity, I will try, ..... The headline will now appear as you specified in the style code. This is a great trick - and it's brand new. Apply these new tactics today for some easy traffic courtesy of your favorite search engines. About the Author Dr. Roger Wilcox is a well-known author and Internet Marketing |
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