Internet Marketing
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10 Things to Consider Before You Do a Trade Show
   
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8 Easy Ways To Optimize Your Website
Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a .....
1.Find out if the trade show is focused on your target market. Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a .....
2.Talk with the promoters and find out the history.
How many trade shows have they done before' What was the turnout' They should be able to give you figures. Find out how they plan to advertise ' TV, radio ads, billboards, print ads'
3.Get the names of people who have participated in one of their recent trade shows and call them up. You'll get a lot on un-censored information.
4.Visit a couple of trade shows to observe and analyze.
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You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nobody buys a product or service in their first visit. .....
Take a long a notepad and notes. Observe the displays, how the people work the booths, what attracts you or repels you.
5.Plan to work with a partner.
Staffing a booth takes at least two people. Set up and delivery of your materials, which will probably be heavy, is easier. You can take breaks. One of you can wander around networking while the other staffs the booth. Some people find it easier to approach a booth with more than one person there.
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Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them .....
6. Prepare your booth display and materials.Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them .....
You need something eye-catching from 15' away. There's a whole industry supplying these materials ' displays, booths, portable trade show exhibits, pop-up displays, table-top models, floor-standing, and exhibit booths in various sizes (6' to 20'). Check them out on the Internet. Here is one: http://www.showstopperexhibits.com.
7.Prepare an ample supply of brochures, flyers and business cards.
Also get your 'elevator' speech ready. Many people only visit for a minute or two and you need to be able to describe what you do and sell, or the particular product you're promoting, very rapidly.
8.Decide your goals.
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Finding fresh ideas for an internet business is a difficult task. Everyone is good at something but they don't know how to cash in on their knowledge. You may think what you know is of no value but you're wrong! You would be surprised to find .....
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Just to experience your first trade show and learn from it' Capture names and addresses' Close 3 sales' Just meeting people'
9.Have some way to capture names, addresses and emails.
Most of the literature people pick up at booths (or anywhere else) is discarded shortly thereafter. You can have a giveaway where they drop their business card in a fish bowl, or a sign-up sheet for a free gift.
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With the vast amount of service providers that are available today, its not always easy to find the one that best fills the bill for your particular web conferencing needs. Each one claims to be the biggest, best or least expensive, and all .....
10.After the show, do your follow-up.With the vast amount of service providers that are available today, its not always easy to find the one that best fills the bill for your particular web conferencing needs. Each one claims to be the biggest, best or least expensive, and all .....
Make the phone calls, get the names on your subscription list. Analyze whether the results were worth the time and money spent on the trade show, keeping in mind residual effects from the exposure.
About the Author
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Even if you havent .....
Susan Dunn, coach and marketing consultant, http://www.webstrategies.cc , author of 'The Secret to Getting to Present on a Cruise' ( http://www.webstrategies.cc/acruise.html ). Marketing for entrepreneurs and coaches. Ebook writing and Internet launch, writing and submitting articles, strategies to make your business grow, search engine placement, keytags. I have a 6 google ranking without spending a cent. Mailto:sdunn@susandunn.cc for information.