Internet Marketing
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10 Practical Ways Search Engine Optimization Companies
   
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Dissension Down On The Cubicle Farm
By John J. Alquist
How content and satisfied are American employees? Not very!
According to Corinne Maier, a psychotherapist and author of
Bonjour Laziness, corporate cubicle .....
1. Get it in writing.Define the service scope in detail (i.e. we'll research keywords and optimize these pages with approved search phrases for this long).
2. Return phone calls.That goes both ways. If the consultant needs some feedback, don't wait three days. If the client calls, don't wait three hours. It doesn't sound fair, but it makes sense. Consultants need help, but clients deserve more attention (prompt responses).
3. Don't overwrite changes.SEO consultants can easily overwrite source code if they're not careful. Web site owners sometimes overwrite the very optimization steps a consultant put in place. Talk to each other and work out protocols to avoid these problems.
4. Return e-mail messages.Like phone calls, e-mail messages deserve a quick response. Hitting "reply" is easier than picking up a phone and dialing a bunch of numbers. Clients and consultants shouldn't let a day go by without a response.
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates .....
6. Don't switch domain names.If you sign up with an SEO consultant, don't start with one domain and then get a notion about introducing a new one. It throws the whole program off track.
7. Don't change your page names.
Copyright 2005 Ewen Chia
If you're in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and .....
9. Avoid altering page title tags.If an SEO consultant has a title tag strategy you approve, don't go back in a week and change it. Some pages can work with a company name in the title tag, others won't.
10. Keep an open mind.Clients and consultants both need an open mind as creative ideas and approaches are expressed. A client may suggest something unethical, but the consultant should gently steer them away from the tactic. If a consultant finds a useful way of introducing a links directory on the Web site, give it some thought. Just because your Web site lacks a directory doesn't mean it can't support one. How can you have reciprocal links without one'
About the Author
Michael Murray is vice president of Fathom SEO, an Ohio-based http://www.fathomseo.com